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文旅融合：打造網絡推廣新名片
Integration of Culture and Tourism: Creating a New Business Card for Online Promotion
山東文旅資源豐富，借助網絡推廣，“好客山東 好品山東” 品牌愈發響亮。省商務廳聯合電商平臺，邀請山東籍主播及頭部主播舉辦專場電商直播，開設抖音話題 “# 山東籍主播帶山東貨”，播放量破億次。直播過程中，融入呂劇、山東快書等非遺展示，講述山東故事。東方甄選 “齊魯山海行” 直播，播放山東非遺視頻，吸引大批觀眾關注，讓更多人了解到山東深厚的文化底蘊，提升了山東文旅的知名度和美譽度。
Shandong has abundant cultural and tourism resources, and with the help of online promotion, the "Hospitality Shandong Good Product Shandong" brand has become increasingly prominent. The Provincial Department of Commerce, in conjunction with the e-commerce platform, invited Shandong anchors and head anchors to hold a special e-commerce live broadcast, and opened the Tiktok topic "# Shandong anchors bring Shandong goods", with more than 100 million broadcasts. During the live broadcast, intangible cultural heritage exhibitions such as Lv Opera and Shandong Kuaishu were incorporated to tell the story of Shandong. Dongfang Zhenxuan's "Qilu Mountain and Sea Tour" live broadcast, playing Shandong intangible cultural heritage videos, attracted a large number of viewers' attention, and allowed more people to understand Shandong's profound cultural heritage, enhancing the visibility and reputation of Shandong's cultural tourism.
技術革新：注入網絡推廣新動力
Technological innovation: injecting new impetus into online promotion
5G 與 AI：驅動數字升級
5G and AI: Driving Digital Upgrades
山東省通信管理局印發方案，2025 年將實施 “三新” 工程，開展九大行動。到年底，全省 5G 基站將達 27 萬個，新打造 5G 融合應用項目 700 個以上。山東移動臨沂分公司積極推進雙千兆建設，在蒙陰縣厚里村建設 5G 宏站、優化 4G 基站，解決村民網絡需求。同時，5G 技術助力孟良崮景區打造 5G + VR 智慧文旅，提升游客體驗。此外，以制造業為重點推動 AI 大模型應用，提升工業生產智能化水平，為網絡推廣提供了強大的技術支撐。
The Shandong Provincial Administration of Communications has issued a plan to implement the "Three New" project and carry out nine major actions by 2025. By the end of the year, the number of 5G base stations in the province will reach 270000, and more than 700 new 5G fusion application projects will be built. Shandong Mobile Linyi Branch actively promotes the construction of dual gigabit networks, building 5G macro stations and optimizing 4G base stations in Houli Village, Mengyin County to meet the network needs of villagers. At the same time, 5G technology is helping Menglianggu Scenic Area to create 5G+VR smart cultural tourism, enhancing the tourist experience. In addition, focusing on the manufacturing industry to promote the application of AI big models, enhancing the level of industrial production intelligence, and providing strong technical support for network promotion.

數字營銷：創新推廣模式
Digital Marketing: Innovative Promotion Model
山東的網絡推廣服務商積極創新，提供多元化服務。濟南嵊燦網絡科技有限公司為企業提供 “一站式” 網絡整合營銷解決方案，涵蓋電商平臺建設、搜索引擎營銷等服務。山東群思網絡科技有限公司推出短視頻運營一體化解決方案，基于微信為企業開發小程序、公眾號，幫助企業實現線上線下互通，有效提升了企業的網絡推廣效果。
Shandong's online promotion service providers actively innovate and provide diversified services. Jinan Shengcan Network Technology Co., Ltd. provides enterprises with a "one-stop" network integrated marketing solution, covering services such as e-commerce platform construction and search engine marketing. Shandong Qunsi Network Technology Co., Ltd. launched an integrated solution for short video operation, developed small programs and official account for enterprises based on WeChat, helped enterprises achieve online and offline interoperability, and effectively improved the network promotion effect of enterprises.
未來展望：開啟網絡推廣新征程
Future outlook: Embarking on a new journey of online promotion
隨著數字技術的不斷發展，山東網絡推廣將迎來新的機遇與挑戰。未來，山東需持續優化政策環境，推動產業數字化轉型，加強數字基礎設施建設，培養專業人才。同時，要緊跟市場趨勢，創新推廣模式，深度挖掘文化和產業資源，講好山東故事。相信在各方的共同努力下，山東網絡推廣將持續發力，為經濟社會高質量發展注入源源不斷的動力。
With the continuous development of digital technology, Shandong's online promotion will usher in new opportunities and challenges. In the future, Shandong needs to continuously optimize the policy environment, promote industrial digital transformation, strengthen digital infrastructure construction, and cultivate professional talents. At the same time, we must keep up with market trends, innovate promotion models, deeply explore cultural and industrial resources, and tell the story of Shandong well. I believe that with the joint efforts of all parties, Shandong's online promotion will continue to make efforts, injecting a continuous stream of power into the high-quality development of the economy and society.
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