作者:創始人 更新時間:2025-03-26 11:10:09
結合山東產業特色,搭建專業店鋪
Combining Shandong's industrial characteristics, build professional stores
凸顯制造業優勢
Highlight the advantages of manufacturing industry
山東機械裝備、化工等制造業發達。機械制造企業搭建愛采購店
Shandong has developed manufacturing industries such as mechanical equipment and chemical industry. Mechanical manufacturing enterprises build love purchasing stores
鋪時,可首頁設 3D 展示模塊,全方位呈現產品外觀與結構。在店鋪介紹中,突出山東制造工藝優勢,展示企業重大項目參與情況與榮譽,提升影響力。
When laying, a 3D display module can be set up on the homepage to comprehensively present the appearance and structure of the product. In the store introduction, highlight the advantages of Shandong's manufacturing technology, showcase the company's participation and honors in major projects, and enhance its influence.
突出農業特色
Highlight agricultural characteristics
作為農業強省,山東農產品豐富。農業企業搭建店鋪時,要展示農產品溯源體系,介紹種植或養殖環境、生長周期及加工過程。強調地理標志認證,提升產品可信度。
As a strong agricultural province, Shandong has abundant agricultural products. When agricultural enterprises build stores, they should display the traceability system of agricultural products, introduce the planting or breeding environment, growth cycle, and processing process. Emphasize geographical indication certification to enhance product credibility.
優化商品信息,增加曝光機會
Optimize product information and increase exposure opportunities
精準篩選關鍵詞
Accurately screen keywords
借助愛采購后臺工具與百度指數,結合山東特色產業篩選熱門關鍵詞。如青島海產品企業,選擇 “青島海鮮批發” 等精準關鍵詞,合理布局在商品標題、描述及詳情頁中,并關注時效性,適時調整策略。
Using the Love Procurement backend tool and Baidu Index, combined with Shandong's characteristic industries, filter popular keywords. For Qingdao seafood enterprises, choose precise keywords such as "Qingdao Seafood Wholesale", reasonably layout them in product titles, descriptions, and detail pages, and pay attention to timeliness, adjusting strategies in a timely manner.
完善商品詳情頁
Improve the product details page
商品詳情頁需內容豐富、圖文并茂。以陶瓷企業為例,除展示產品圖片與參數,還要介紹制作工藝,通過視頻展示生產過程。添加客戶評價與案例分享,增強說服力。
The product detail page should be rich in content and illustrated with text. Taking ceramic enterprises as an example, in addition to displaying product pictures and parameters, it is also necessary to introduce the production process and showcase the production process through videos. Add customer reviews and case studies to enhance persuasiveness.
多渠道運營推廣,拓寬業務版圖
Multi channel operation and promotion, expanding business territory
用好平臺推廣工具
Make good use of platform promotion tools
愛采購提供加油包、實力商家認證等推廣工具。新入駐企業可先用加油包提升曝光量,實力商家認證能提升企業排名與可信度,吸引客戶關注。
Love Procurement provides promotional tools such as fuel packs and certified strength merchants. Newly settled enterprises can first increase their exposure with fuel packs, and the certification of strong merchants can enhance their ranking and credibility, attracting customer attention.
開展內容營銷
Carry out content marketing
利用愛采購商友圈和問答板塊,發布山東特色產業相關內容。如濰坊風箏企業分享風箏制作工藝、放飛技巧及風箏節信息,積極回答客戶問題,樹立專業形象,引導客戶進店。
Utilize the Love Purchasing Business Circle and Q&A section to publish content related to Shandong's characteristic industries. Weifang Kite Enterprise shares kite making techniques, flying skills, and kite festival information, actively answers customer questions, establishes a professional image, and guides customers into the store.
線上線下協同推廣
Online and offline collaborative promotion
參加山東本地行業展會、交流會時,展示愛采購店鋪二維碼,引導客戶掃碼進店。對線下積累的客戶進行線上精準營銷,提高復購率。
When attending local industry exhibitions and exchange meetings in Shandong, display the QR code of the Love Procurement store and guide customers to scan the code to enter the store. Conduct precise online marketing for customers accumulated offline to increase repeat purchase rates.
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