丰满少妇高潮惨叫久久久,无码人妻熟妇av又粗又大 ,熟女人妻一区二区三区免费看 ,免费a级毛片

1、直接展示，產品賣點

1. Direct display, product selling points

好的產品自帶吸引力和話題性，品牌可以直接在視頻中展示產品的差異點，通過解說、對比、追熱點的方式巧妙地展示產品。例如，掛脖式電風扇在短視頻里主打的差異點是便攜，在別的電風扇還需要連接USB或用手舉著才能使用時，掛脖式電風扇只要掛在脖子上，在享受清涼的同時又能解放雙手。這種差異點還可以用許多精妙的創意充分包裝。

Good products come with their own attractiveness and topicality. Brands can directly showcase the differences of their products in videos, cleverly showcasing them through commentary, comparison, and following hot topics. For example, the main difference of neck hanging electric fans in short videos is portability. When other electric fans still need to be connected to USB or held by hand to use, neck hanging electric fans can be hung around the neck to enjoy coolness while freeing up hands. This difference can be fully packaged with many ingenious ideas.

這種營銷方法非常適合電商商家，尤其是一些新穎的商品，品牌方將產品的賣點、差異點羅列出來后，尋找有風格標簽的達人合作，達人根據產品的賣點結合自身的風格，充分將產品優勢展示出來，打造一個爆款熱銷品。

This marketing method is very suitable for e-commerce merchants, especially for some innovative products. After the brand lists the selling points and differences of the product, they look for influencers with style tags to cooperate with. Based on the selling points of the product and their own style, influencers fully showcase the advantages of the product and create a hot selling product.

2、植入場景，創意展示

2. Implant scenes, showcase creativity

場景植入與傳統廣告的產品植入類似，都是將品牌放在視頻中的顯眼位置展出，或者根據劇情將產品恰當植入。例如，在很多情感類短視頻中，品牌方將DR鉆戒“一生只愛一人”的寓意植入劇情，這為DR鉆戒帶來了不菲的銷售額。

Scene implantation is similar to product implantation in traditional advertising, which involves displaying the brand in a prominent position in the video or appropriately implanting the product based on the plot. For example, in many emotional short videos, the brand embeds the meaning of "loving only one person for a lifetime" into the plot of DR diamond rings, which brings considerable sales to DR diamond rings.

圖片

picture

3、情懷打造，傳播文化

3. Creating Emotions and Spreading Culture

消費者購買產品，除了關注產品質量、服務水平等，還會額外關注企業的情懷文化，尤其是對于一些有固定“粉絲”群體的國貨企業。在新產品上市的密集宣傳期，這類企業除了發布產品本身的廣告，也會渲染企業的人文情懷，讓消費者感受到來自企業的溫度情懷，增加對企業的好感度。例如，只要有新產品面世，就會有很多小米員工發布日常短視頻，從產品設計、技術、宣發等不同崗位闡述新產品的誕生理念，用一個有溫度的視角幫助消費者了解產品。

Consumers not only pay attention to product quality, service level, etc. when purchasing products, but also pay extra attention to the emotional culture of the enterprise, especially for some domestic enterprises with a fixed "fan" group. During the intensive promotion period of a new product launch, these companies not only advertise the product itself, but also highlight the company's humanistic feelings, allowing consumers to feel the warmth and emotions from the company and increase their favorability towards the company. For example, whenever a new product is launched, many Xiaomi employees will release daily short videos, explaining the birth concept of the new product from different positions such as product design, technology, and promotion, using a warm perspective to help consumers understand the product.

4、VIP 玩家，定向推廣

4. VIP players, targeted promotion

付費功能是社交類App主要的收入來源之一，這種營銷方法需要企業有充足的預算，當然對于大企業來說，這部分預算屬于企業的宣傳經費。

Paid features are one of the main sources of revenue for social apps, and this marketing method requires companies to have sufficient budget. Of course, for large enterprises, this budget belongs to the company's promotional expenses.

目前，短視頻常見的付費功能有如下兩個：

At present, there are two common paid functions for short videos:

1）定向推廣，即把內容精準投放給某一類有此消費需求(平臺根據關注度判斷)的觀眾。例如，賣鞋的廠家使用平臺付費推廣功能，讓平時瀏覽鞋類視頻的觀眾看到他們的視頻。視頻推廣也是很多品牌獲取額外曝光的主要途徑。

1) Targeted promotion refers to the precise delivery of content to a certain audience with such consumption needs (determined by the platform's attention level). For example, shoe manufacturers use the platform's paid promotion feature to allow viewers who usually browse shoe videos to see their videos. Video promotion is also a major way for many brands to gain additional exposure.

2）認證。短視頻認證分為個人認證和企業認證兩種。

2) Certification. Short video authentication is divided into two types: personal authentication and enterprise authentication.

①個人認證(黃V認證)，即擁有平臺認可的身份，一些特定的職業，如理財、房產投資達人等，必須擁有個人認證才允許發布相關內容，否則平臺將不予流量曝光。認證后，達人將會獲得以下權益：

① Personal authentication (yellow V authentication) refers to having an identity recognized by the platform. Some specific professions, such as wealth management and real estate investment experts, must have personal authentication in order to be allowed to publish relevant content, otherwise the platform will not expose traffic. After certification, the influencer will receive the following benefits:

· 更容易上熱門，認證后會升級成為平臺優質賬號，會提高賬號權重，更容易上熱門。

·It is easier to become popular, and after authentication, it will be upgraded to a high-quality account on the platform, which will increase the account's weight and make it easier to become popular.

· 獲取平臺更多推薦：擁有平臺認可的“身份”，賬號內容更容易得到推薦。

·Get more recommendations from the platform: Having a platform recognized "identity" makes it easier for account content to receive recommendations.

· 提升視頻審核速度：對于時效性比較強的內容，認證后的達人能更快搶占熱門。

·Improve video review speed: For content with strong timeliness, certified influencers can quickly seize popularity.

· 提升“粉絲”的信任感:這是打造個人IP的基礎，黃V認證能提高達人的知名度及影響力。

·Enhancing the trust of 'fans': This is the foundation for building a personal IP, and yellow V certification can increase the visibility and influence of influencers.

②企業認證(藍V認證)，即擁有了平臺認可的企業身份。藍V認證能讓企業擁有更多與“粉絲”交互的權益，實現營銷閉環。認證后，企業將會獲得以下權益：

② Enterprise certification (Blue V certification) means having a platform recognized corporate identity. Blue V certification can give companies more rights to interact with their fans and achieve a closed-loop marketing strategy. After certification, the enterprise will receive the following benefits:

· 藍V標識：公示權威身份，使其公信力更強。

·Blue V logo: Publicize authoritative identity to enhance its credibility.

· 昵稱鎖定：搜索時企業昵稱置頂顯示，且昵稱不重名。

·Nickname lock: When searching, the enterprise nickname should be displayed at the top, and the nickname should not be the same.

· 外鏈按鈕：支持跳轉外鏈，展現個性化的內容。

·External link button: supports jumping to external links and displays personalized content.

· 商家頁面：首頁展示商家信息，有利于用戶在第一時間獲取信息。

·Merchant page: The homepage displays merchant information, which is beneficial for users to obtain information in the first time.

· 活動卡券：打通線上線下，精準推送給有需求的人。

·Activity coupons: Connect online and offline channels, and accurately deliver to those in need.

5、與網絡紅人合作，實現傳播最大化

5. Collaborate with internet celebrities to achieve maximum dissemination

品牌如果只依靠自己的流量，往往傳播力有限，而如果與相同品類的流量大號、紅人大號合作，則能把傳播效應最大化。

If a brand relies solely on its own traffic, its dissemination power is often limited. However, if it cooperates with traffic and influencer accounts of the same category, it can maximize the dissemination effect.

大號的“粉絲”群體可以被看作一個私域流量池，而“粉絲”對網絡紅人有一定的信任度和好感度，借助紅人的力量在流量池里推廣產品，能夠實現傳播及轉換最大化。

The large "fan" group can be seen as a private domain traffic pool, and "fans" have a certain degree of trust and favorability towards internet celebrities. By leveraging the power of celebrities to promote products in the traffic pool, it is possible to achieve maximum dissemination and conversion.

當然，正因為網絡紅人的流量池存在信任關系，所以很多紅人對產品都會有嚴格的審核機制。

Of course, precisely because there is a trust relationship in the traffic pool of internet celebrities, many of them have strict review mechanisms for their products.