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一、有利于提升企業--形象

1、 Beneficial to enhancing the brand image of the enterprise

一般來說，企業建設屬于自己的網站，不但可以給企業帶來新的客戶，也可以馬上大幅度提升企業業績。企業網站的作用更類似于企業在報紙 和電視上所做的宣傳公司本身及--的廣告。不同之處在于企業網站容量更大，企業幾乎可以把任何想讓客戶及公眾知道的內容放入網站。

Generally speaking, building a company's own website can not only bring new customers to the company, but also significantly improve its performance immediately. The role of a corporate website is more similar to the advertising of the company itself and its brand in newspapers and television. The difference lies in the larger capacity of enterprise websites, where enterprises can almost put any content they want customers and the public to know on the website.

二，有利于企業具有網絡溝通能力

2、 Beneficial for enterprises to have network communication skills

互聯網絡真正的內涵在于其內容的豐富性，幾乎無所不包。對于一個企業來說，其具有網絡溝通能力的標志是公司擁有自己的獨立網站。

The true essence of the internet lies in its rich content, which is almost omnipresent. For a company, the hallmark of its ability to communicate online is that it has its own independent website.

三、可以全面詳細地介紹公司及展示公司產品

3、 Can provide a comprehensive and detailed introduction to the company and showcase its products

公司網站的一個基本的功能，就是能夠全面、詳細地介紹公司及公司產品。事實上，公司可以把任何想讓人們知道的東西放入網站，如公司簡介、公司業績、產品的外觀、功能及其使用方法等，都可以展示于企業網站上。

A basic function of a company website is to provide a comprehensive and detailed introduction to the company and its products. In fact, companies can put anything they want people to know on their website, such as company profile, company performance, product appearance, functionality, and usage methods, all of which can be displayed on the enterprise website.

四、可以幫助企業實現電子商務功能

4、 Can help enterprises achieve e-commerce functions

就現在，您就可以在網站上為您的企業實現電子商務功能。您可以在網站上發布： A 、實時新聞發布系統B 、實時報統C 、在線下載系統：包括在線管理、在線發布等; D 、電子商城系統：可以在網上開家自己的商店。

Now, you can implement e-commerce functions for your enterprise on the website. You can publish on the website: A. Real time news release system B. Real time reporting system C. Online download system: including online management, online publishing, etc; D. Electronic Mall System: You can open your own store online.

五、可以與客戶保持密切聯系

5、 Able to maintain close contact with customers

當人們想知道某公司有什么新產品，新服務，或舊產品和服務有什么變化，甚至只是想知道該公司有什么新聞，他們就會習慣性地進入該公司的網址。因為公司已經習慣于把所有的新產品和新服務信息發布于網上，并且定期在網上發布有關公司的消息。

When people want to know about a company's new products, services, or changes to old products and services, or even just want to know what news the company has, they will habitually enter the company's website. Because the company has become accustomed to posting all new product and service information online, and regularly posting information about the company online.

六、可以與潛在客戶建立商業聯系

6、 Able to establish business connections with potential customers

這是企業網站重要的功能之一，現在，世界各國大的采購商都是主要利用互聯網絡來尋找新的產品和新的供應商，因為這樣做費用低，效率高。原則上，全世界任何地方的人，只要知道了公司的網址，就可以看到公司的產品。

This is one of the important functions of enterprise websites. Nowadays, major buyers around the world mainly use the internet to search for new products and suppliers, because it is low-cost and efficient. In principle, anyone from anywhere in the world can see the company's products as long as they know the company's website.

七、可以利用網站及時得到客戶的反饋信息

7、 Can use the website to receive timely feedback from customers